Generative AI: Personalizing the Path to Purchase – Insights from Visa’s Michael Nevski
Generative AI has emerged as a revolutionary tool for businesses striving to connect with diverse audiences. Recently, I had the pleasure of speaking with Michael Nevski, Director of Global Insights for Visa’s Business Economics Insights team, about leveraging AI to transform consumer behavior and marketing strategies. With over three decades of experience, Michael has a wealth of knowledge for marketers navigating this evolving landscape.
