
Why Expertise Has Nothing To Do With Your Title With Sarah Whittle
What if the skills you’ve built across your entire career were never really tied to a job title, but to the way you think? In this episode, Nikki Ramirez sits down with Sarah Whittle, a creative strategist and “bridge builder” whose career has spanned traditional television, creator-led brands, and major companies like Crocs and Duolingo.
Sarah has helped generate billions of views, led high-performing social teams, and built viral campaigns across platforms that constantly evolve. Now, she’s stepping into her next chapter with her own venture, Unicorn Social, where she’s applying everything she’s learned about content, distribution, and the creator economy.
Together, they unpack what actually drives virality, why journalism skills still matter in modern marketing, and why “social media” is really just engagement media in disguise.

