From Likes to Loyalty: How to Build a Social Media Strategy That Actually Works

Social media is where brands come alive, communities thrive, and trends either take off or flop spectacularly. I recently had the pleasure of speaking with Lauren Freund, Social Media Manager at Canva, about how brands can truly master social media for growth. With experience in digital marketing and community engagement, Lauren has perfected the art of turning likes and shares into meaningful connections and business growth.