From Career Pivots to Marketing Clarity with Kelly Byrd Marín

Marketing today can feel noisy and scattered, new platforms, shifting strategies, and competing priorities everywhere. The challenge isn’t having ideas; it’s making them work together in a way that actually delivers results.

In this episode, Nicole Ramirez chats with Kelly Byrd Marín, Head of Marketing, North America at the Project Management Institute. Kelly shares how her non-linear career path and global experiences inform her approach to integrated marketing, turning complexity into clarity and helping teams create strategies that truly move the needle.