Designing Marketing for an AI World
Artificial intelligence is changing marketing faster than most organizations can adapt. What once took months can now happen in days, or even hours. But while many companies are experimenting with AI tools, only a handful are truly redesigning how marketing gets done.
In this episode of Talk Digital To Me, Nicole Ramirez sits down with Chris Koehler, Chief Marketing Officer at Twilio, to discuss what it really means to become an AI-first organization. Drawing from 25 years of experience across marketing, sales, and product leadership at companies including Twilio, Box, and Adobe, Chris shares how marketing teams are evolving, why change management is harder than technology adoption, and what marketers need to do today to remain relevant in an AI-driven future.