LinkedIn Personal Branding Services

 

 

I’m a personal brand strategist first. That’s the foundation of every engagement.

Some clients work with me primarily through coaching: building the strategy, learning the craft, and writing in their own voice with my guidance. Others bring me in to manage their content end-to-end, with my team executing under my direct creative direction. And the clients who see the strongest results? They use both.

A managed content program keeps your evergreen presence consistent. Coaching gives you the skill and confidence to jump in when something timely, personal, or unscripted comes up, the posts only you can write. Together, that’s a personal brand that feels strategic and alive.

Whether you start with coaching, content, or a blend of both, the strategy is mine. The voice is always yours.

I help executives, founders, coaches, and professionals build magnetic, influential personal brands that drive real business outcomes using LinkedIn as the distribution engine, not the entire strategy.

My work sits at the intersection of marketing strategy, entrepreneurship, and storytelling, delivered through strategic coaching, message development, and fully managed ghostwriting for select clients. This means we don’t just focus on what you post. We clarify your positioning, sharpen your narrative, and align your personal brand with your long-term business or career goals.

Before coaching and ghostwriting, I spent my career in marketing leadership and consulting, helping brands and individuals define differentiation, refine pricing and offers, and communicate value clearly. That strategic foundation informs every engagement. When I applied the same approach to my own personal brand, I grew my LinkedIn presence from ~2,000 to 10,000 followers in six months, and continued scaling to 35,000+ followers and average 1.2M impressions a month by focusing on positioning, consistency, and story, not hacks or trends.

At the core of this work is my Authentic Story Framework™ a strategic system I developed to help leaders articulate who they are, what they stand for, and why their voice matters in a crowded market. 

The framework bridges brand strategy and storytelling, turning lived experience, expertise, and perspective into a clear, cohesive narrative that compounds trust over time.

Rather than chasing algorithms or manufacturing thought leadership, we:

  • Clarify your strategic positioning and competitive differentiators

  • Define a narrative that reflects your real experience and authority

  • Organize your ideas into a repeatable message system

  • Translate that strategy into writing that builds credibility and opportunity

Whether you’re elevating your executive presence, navigating a career transition, expanding your company’s visibility, or stepping into thought leadership, I provide the structure, clarity, and narrative direction to help you grow with intention.

LinkedIn is the lever.
Strategy is the foundation.
Storytelling is the multiplier.

Services I Offer

1:1 Personal Brand Coaching

A tailored coaching partnership that goes beyond LinkedIn. I help you own your voice, refine your narrative, and build a powerful presence. I bring 15+ years of marketing leadership and entrepreneurship to the parts of your business that visibility alone can’t solve: strategy, offers, positioning, and growth.

This includes:

  • LinkedIn Profile Audit & Optimization
  • Deep-dive brand + narrative development
  • Audience (IAP) clarity + positioning
  • Authentic Story Framework™ development
  • Post structure + storytelling lessons
  • Content strategy + pillar creation
  • Writing assignments + reviews and feedback
  • Analytics guidance + content performance insights
  • + Add-on professional design services for your profile

 

Perfect for:
→ Executives stepping into thought leadership
→ Founders who want to increase visibility + trust
→ Leaders navigating a transition or promotion
→ Creators who want a replicable, strategic content system
→ Professionals who want to grow influence without guessing

 
More Than Coaching: Strategic Mentorship

My role is part strategist, part editor, part mentor shaped by years of experience across marketing, entrepreneurship, and building brands in public. I don’t just help you grow on LinkedIn; I help you think more clearly about your career, your business, and how you show up in the world.

Clients come to me not only for writing or strategy, but for:

  • Perspective during career transitions or inflection points
  • Guidance on positioning, pricing, and where to focus their energy
  • Honest feedback rooted in pattern recognition, not theory
  • A thought partner who understands both visibility and business reality

Because I’ve built, tested, and evolved my own brand, and worked alongside leaders at different stages, I’m able to offer context that goes beyond “best practices.” Sometimes that means advising you not to post. Sometimes it means challenging an assumption. Sometimes it means slowing down to get the foundation right.

That’s mentorship, not a playbook.

 

I offer 1:1 programs & group cohorts

Packages vary based on individual needs and goals.

Managed Content Programs

A strategist-led content partnership where I direct the strategy, narrative, and editorial standard, and my trained team executes alongside me, so your LinkedIn presence stays consistent, on-brand, and tied to your business goals.

This includes:

  • Profile Audit & Optimization
  • Full narrative + positioning strategy (led by me)
  • Story mining + content ideation
  • Weekly evergreen post creation in your voice, written by my team under my creative direction
  • My direct involvement on timely, high-stakes, or personal posts
  • Editing, scheduling, + optimization through MagicPost
  • Creative direction for images, hooks, and carousels
  • Comment strategy guidance
  • Analytics + performance tracking
  • Optional coaching add-on for the posts you want to write yourself
  • Complimentary professional design services for your profile

 

Perfect for:
→ CEOs & C-suite leaders
→ Founders preparing for fundraising or launches
→ Executives wanting consistency without the time investment
→ Leaders who want a strategic partner, not just a writer

 

Strategy stays with me 

Unlike a typical ghostwriting service, my role doesn’t end at content. I’m involved in your positioning, your narrative, your business context, and the editorial calls that matter. My team handles execution at the volume and consistency real visibility requires and I stay close to the work, especially the moments that need a strategist’s judgment, not just a writer’s.

That’s why most clients pair this with coaching: I manage the evergreen presence, and I coach you on the timely, personal posts only you can write. The mix is what creates a personal brand that actually sounds, and performs, like a real person.

 
Beyond LinkedIn

Once we’re working together, your LinkedIn presence rarely lives in a vacuum. Clients regularly bring me into adjacent projects such as keynote and conference talks, sales and pitch decks, website copy, lead magnets, newsletters, op-eds. I support these on a case-by-case basis when they fit naturally inside our partnership, so your voice stays consistent everywhere it shows up.

 

LinkedIn Ghostwriting & Managed Content Packages start at $2,000

Pricing varies based on post volume, strategy support, and level of collaboration.

Why LinkedIn Personal Branding Works

Your Reputation Becomes Your Leverage

People don’t follow companies, they follow leaders who communicate clearly, consistently, and with purpose.

Credibility Builds Opportunity

A strong LinkedIn presence leads to speaking invites, partnerships, press, recruiting advantages, and deal flow.

Visibility Drives Trust

When you show up with clarity and consistency, your brand becomes magnetic to clients, talent, investors, and collaborators.

Content Becomes Your Competitive Edge

The right ideas, shared the right way, open doors that resumes, cold outreach, and paid ads simply can’t.

What It’s Like to Work With Me

I’m a journalist-turned-marketer with nearly two decades of storytelling, brand development, and digital growth experience. I’ve crafted the voices of executives across:

Tech • Healthcare • CPG • Media • B2B SaaS • Venture-backed Startups

I’m known for:

  • Capturing your voice on day one

  • Turning everyday moments into high-impact content

  • Bringing clarity, structure, and strategy to your ideas

  • Designing content systems you can maintain long-term

  • Making your presence feel polished, authentic, and powerful

  • Writing content that drives engagement and opportunity

My clients include Fortune 500 execs, startup founders, global brand leaders, and high-growth teams looking to build influence that works online and offline.

Testimonials

How to Get Started

Working together is intentional, structured, and built around your goals.

Discovery Form

Share your goals, challenges, and what you’re hoping to build.

Schedule a Call

If it’s a strong fit, we’ll review your goals and choose the right coaching or ghostwriting package.

Proposal

You’ll receive a tailored plan with scope, timeline, deliverables, and pricing.

Begin our Partnership

We’ll build your narrative, refine your voice, and launch a content system designed to grow your influence and impact.