Personal Branding & Positioning Services
I’m a writer & marketer first, and that’s the foundation of every engagement.
I work with executives, founders, coaches, and consultants who want their personal brand to bring in real business: clients, roles, speaking invitations, partnerships. LinkedIn is where that gets distributed. The strategy underneath it is the work.
Every program I run is built on one premise: you leave able to do this yourself. You walk away with positioning you understand and a narrative you can defend in a room, plus a content system you can run without me. A content service keeps writing for you as long as you keep paying it. I’d rather you not need me.
Before coaching, I spent my career in marketing leadership and consulting, helping brands and individuals define what sets them apart and price and package what they sell. That’s why my programs go past your profile and into your offers, lead magnets, and pricing when your positioning needs it. I used the same approach on my own brand and grew from about 2,000 LinkedIn followers to over 50,000, averaging 1.2M impressions a month.
At the core of the work is my Authentic Story Framework™, a system I built to help leaders say who they are and why their perspective matters. It turns your lived experience and expertise into a narrative people trust and remember. In practice, we:
It’s the backbone of every program below, whether you learn it in a cohort or 1:1 with me.
The work is also hands-on. You get me directly in Slack. Send drafts and voice notes from the car, and I send back line edits with coaching notes on the reasoning, so you learn why something works instead of just getting a corrected post.
I bring the strategy. Your voice and the credit stay yours.
There are three ways in, depending on how much access you want and how fast you want to move.
GROUP COHORT
ENROLLING NOW
$1,497 · 6 weeks live · Limited Seats.
FEBRUARY 2027 Mon & Wed, 12 PM EST
Six weeks of live teaching, weekly feedback on your writing, and bi-weekly 1:1 office hours with me. You leave with a profile that works, your content pillars, and a posting rhythm you can actually hold down. About 2.5 hours a week.
$2,250
1:1 · Four weeks · Limited spots
Four weeks to decide what you want to be known for and who should come to you because of it. Then we rebuild everything that carries that position: your offers, your LinkedIn, and your content plan, so the right people find you and know what to do next.
Built for people who’ll write their own posts and need the strategy behind them settled first.
Week 1: Market Position
What you want to be known for and by whom. The opportunities you want coming in, whether that’s clients, a new role, speaking, board seats, or a launch. Where you sit next to everyone else talking about the same topic. You leave the week with a positioning statement you can say in one sentence.
Week 2: Proof and Story (Authentic Story Framework™)
Origin stories, credibility anchors, perspective themes, and the specific results that make your position believable. We map your lived experience to the authority you’re claiming.
Week 3: Offers and Profile
I review what you’re selling against your new position: offers, lead magnets, pricing, sales pages, booking flow, whatever needs the work. We pick the one or two changes that matter most and make them. Then your Headline, About, Experience, and Featured get rewritten so someone reading your profile knows who you help and where to go next.
Week 4: Content and Activation
3 to 5 content pillars and a posting cadence built to reinforce your position. Review of your first posts, hooks and endings, and a system you keep running after we’re done, including how to tell whether the right people are noticing.
Access and support
Also included
Perfect for
→ Founders and consultants whose offers no longer match what they want to be known for
→ Leaders with a transition, launch, or announcement coming who need people to get it fast
→ People whose content gets attention but not the right inbound
→ Executives who are great at their jobs and hard to describe in one sentence
→ Creators with an audience who are going through a pivot
$3,400
1:1 · Ninety days · Most recommended
A focused 90-day sprint to build a personal brand that reflects how you actually think, positions you clearly, and creates real opportunities.
The Foundation builds your system. This is where you run it with me in it alongside you, long enough to see what’s working, correct what isn’t, and reach the point where showing up doesn’t take willpower anymore.
We move with intention, test what works, and build something you sustain long after the accelerator ends.
Structured in three phases, each building on the last:
Phase 1 · Days 1–30 — Clarity & Positioning Deep intake, positioning, Ideal Audience Persona, Authentic Story Framework™ development, full profile rebuild.
Phase 2 · Days 31–60 — Architecture & Consistency Content pillars, post structure and storytelling craft, weekly cadence, and a content library you can pull from anytime.
Phase 3 · Days 61–90 — Visibility & Momentum Analytics, iteration, engagement and networking strategy, and turning attention into actual conversations.
Access and support, this is the difference:
Also included:
You’ll walk away with clarity on who you’re talking to, confidence in what you’re saying, a repeatable content system, and momentum from small wins that lead to bigger opportunities.
What “Hands-On” Actually Means
I don’t just hand you a framework and check in. I’m in the weeds with you.
You’re in Slack with me. You send a draft, a voice note from the car, a screenshot of a comment that sparked a thought. I am there to help craft content and think through strategically.
You get edits, not approvals. When you send me a post, it comes back marked up: what to cut, where the hook is buried, which line is doing the real work and which one you should delete. And you get the reasoning every time, because the goal isn’t a better post this week. It’s you catching it yourself by month two.
You get written coaching notes after every session. So you’re not scrambling to take notes while we’re talking, and so you have something to return to in week nine when you’ve forgotten why we made a call in week two.
Nothing needs to be polished. In fact, the messier and more “random shower thought”-y, the better. The most valuable content almost always comes from a real reaction to something in your actual day: a conversation that stuck with you, a take you’d defend at dinner. If something makes you pause or react, send it. That’s what we build from.
My role is part strategist, part editor, part mentor shaped by years of experience across marketing, entrepreneurship, and building brands in public. I don’t just help you grow on LinkedIn; I help you think more clearly about your career, your business, and how you show up in the world.
Clients come to me not only for writing or strategy, but for:
Because I’ve built, tested, and evolved my own brand, and worked alongside leaders at different stages, I’m able to offer context that goes beyond “best practices.” Sometimes that means advising you not to post. Sometimes it means challenging an assumption. Sometimes it means slowing down to get the foundation right.
Working together is intentional, structured, and built around your goals.
Share your goals, challenges, and what you’re hoping to build.
If it’s a strong fit, we’ll review your goals and choose the right coaching or ghostwriting package.
You’ll receive a tailored plan with scope, timeline, deliverables, and pricing.
We’ll build your narrative, refine your voice, and launch a content system designed to grow your influence and impact.