Artificial intelligence is changing marketing faster than most organizations can adapt. What once took months can now happen in days, or even hours. But while many companies are experimenting with AI tools, only a handful are truly redesigning how marketing gets done.

In this episode of Talk Digital To Me, Nicole Ramirez sits down with Chris Koehler, Chief Marketing Officer at Twilio, to discuss what it really means to become an AI-first organization. Drawing from 25 years of experience across marketing, sales, and product leadership at companies including Twilio, Box, and Adobe, Chris shares how marketing teams are evolving, why change management is harder than technology adoption, and what marketers need to do today to remain relevant in an AI-driven future.

What does it really mean to build a global mindset in marketing? In this episode of Talk Digital To Me, Nicole Ramirez sits down with marketing professional and international student Hailey Felt to talk about living and working across cultures, building a career abroad, and how global experiences shape stronger marketers.

From growing up in Minnesota to studying and working in the French Alps, Hailey shares how learning French at a young age opened the door to international opportunities, bilingual marketing, and a deeper understanding of branding, consumer behavior, and personal branding on platforms like LinkedIn.

What if the skills you’ve built across your entire career were never really tied to a job title, but to the way you think? In this episode, Nikki Ramirez sits down with Sarah Whittle, a creative strategist and “bridge builder” whose career has spanned traditional television, creator-led brands, and major companies like Crocs and Duolingo.

Sarah has helped generate billions of views, led high-performing social teams, and built viral campaigns across platforms that constantly evolve. Now, she’s stepping into her next chapter with her own venture, Unicorn Social, where she’s applying everything she’s learned about content, distribution, and the creator economy.

Together, they unpack what actually drives virality, why journalism skills still matter in modern marketing, and why “social media” is really just engagement media in disguise.