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Forbes Lists
Strategy + Execution
I have played a crucial role in the execution and strategy of over 100 Forbes lists, including prestigious rankings such as Global 2000, Top 200 Lawyers, Top Wealth Advisors, and Best Employers for Diversity. My expertise in marketing strategy, data analysis, and content creation was instrumental in ensuring these lists are accurate, insightful, and impactful. This work significantly enhanced Forbes’ reputation as a leading authority in various industries.
The Lo Down Blog
Strategy
In creating The Lo Down for Nulo, I spearheaded a comprehensive content strategy that transformed the blog into a hub for pet nutrition and wellness information. This initiative drove significant website engagement by offering readers valuable, informative, and engaging content tailored to their interests. The blog’s success is reflected in increased traffic, longer visit durations, and higher user interaction rates, establishing Nulo as a trusted authority in the pet care industry.
The Lo Down Blog
Strategy
In creating The Lo Down for Nulo, I spearheaded a comprehensive content strategy that transformed the blog into a hub for pet nutrition and wellness information. This initiative drove significant website engagement by offering readers valuable, informative, and engaging content tailored to their interests. The blog’s success is reflected in increased traffic, longer visit durations, and higher user interaction rates, establishing Nulo as a trusted authority in the pet care industry.
UPMC – LDLT
Strategy
I developed and implemented the digital online personalization strategy for the Living Donor Liver Transplants (LDLT) campaign. My contributions included designing tailored user experiences based on data-driven insights, optimizing content to match individual preferences, and implementing advanced targeting techniques. This approach enhanced engagement and conversion rates by delivering relevant, personalized content to users, effectively aligning the campaign’s objectives with audience needs
FabFitFun Magazine
Content, Social, Strategy
I played a pivotal role in the launch of FabFitFun magazine, contributing to the brand’s debut in the lifestyle and wellness space. My involvement included developing content, overseeing the Twitter account, and ensuring the magazine resonated with FabFitFun’s target audience. By combining engaging articles, expert insights, and vibrant visuals, we successfully established the magazine as a key component of the brand, enhancing its appeal and driving its early growth into the brand you see today in the subscription space.
FabFitFun Magazine
Content, Social, Strategy
I played a pivotal role in the launch of FabFitFun magazine, contributing to the brand’s debut in the lifestyle and wellness space. My involvement included developing content, overseeing the Twitter account, and ensuring the magazine resonated with FabFitFun’s target audience. By combining engaging articles, expert insights, and vibrant visuals, we successfully established the magazine as a key component of the brand, enhancing its appeal and driving its early growth into the brand you see today in the subscription space.
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