Marketing Consulting Services

Strategic Marketing Leadership Without the Full-Time Overhead

I help companies strengthen their marketing foundation, clarify their positioning, and accelerate growth through strategic consulting and Fractional CMO leadership.

For startups, scaling companies, and organizations navigating change, I provide the clarity, direction, and execution support needed to build momentum that lasts.

Services I offer:

Growth Marketing Consulting

Project-based support for companies that need strategic direction or hands-on expertise for key initiatives.

This includes:

  • Brand + positioning frameworks
  • Messaging development
  • Audience and competitor analysis
  • Campaign strategy + GTM planning
  • Content + channel strategy
  • Funnel audits + optimization
  • Hiring + team structure guidance
  • Marketing operations + systems setup
  • Digital, content, and social strategy

 

Perfect for:
→ Companies preparing for a launch
→ Teams stuck in reactive mode
→ Organizations needing outside strategic clarity
→ Founders who need a marketing partner, not just a tactician

 

Fractional CMO

High-level marketing leadership without the cost, commitment, or risk of a full-time executive hire. I take on the strategic ownership your business needs to move forward with confidence.

This includes:

  • Setting and leading your marketing strategy
  • Managing priorities, teams, and initiatives
  • Building systems that scale with your business
  • Overseeing campaigns + performance
  • Standing up marketing infrastructure
  • Coaching and supporting your internal team
  • Providing executive-level insight, clarity, and direction

 

Perfect for:
→ Early-stage companies not ready for a full-time CMO
→ Teams navigating rapid growth or big transitions
→ Founders who need senior guidance but not 40 hours/week
→ Companies hiring their first marketing team

 

Why Fractional Leadership Works

 

Executive-Level Strategy, Fraction of the Cost

You get senior marketing leadership, deep expertise, and high-level decision-making, without the overhead of a full-time CMO.

Fast Ramp, Immediate Impact

No long onboarding cycles. I step in quickly, assess what’s working (and what’s not), and start providing direction on day one.

Designed for Modern Teams

Modern companies don’t always need a fully staffed department, they need flexible leadership that can support quarterly initiatives, project bursts, or part-time oversight.

Strategic Focus for Founders

Your vision is translated into a clear, actionable roadmap that your team can execute with confidence.

Clarity Over Chaos

No more guessing. No more reacting. You get priorities, structure, and a repeatable system for sustainable growth.

Protects Your Team From Burnout

With guidance, process, and leadership, your team can move with more purpose, and your business regains momentum.

Fractional support gives you the right level of leadership, exactly when you need it.

 

 

What It’s Like to Work With Me

I’m a journalist-turned-marketer with cross-industry experience in:
CPG • Healthcare • Media • B2B SaaS • Financial Services

My approach blends storytelling, performance marketing, and customer-centric strategy to create growth that’s both sustainable and measurable.

I’m known for:

  • Clear strategic direction

  • Hands-on partnership

  • Bringing calm and clarity to chaos

  • Turning complexity into actionable steps

  • Seeing gaps others miss

  • Elevating internal teams

  • Hitting the ground running

Testimonials

Bringing Nikki in was one of the best decisions we made. She immediately spotted gaps across our website experience, streamlined our digital operations, and transformed how customers moved through our funnel. In just a short time, she brought clarity, strategy, and momentum to projects that had been stalled for months and set us up for long-term success.
VP, Marketing OppsGlobal Pet Food Company
Nicole is a true strategic partner. She sees around corners, brings strong operational thinking, and makes complex ideas feel simple and doable. A very rare combination of visionary and executor.
CEOWomen's Health Startup
Nikki took our scattered ideas and turned them into a cohesive growth plan. She delivered more in six weeks than some agencies deliver in six months.
Founder & PresidentFood & Beverage Company

How to Get Started

Working together is simple, intentional, and tailored to your business.

  • Discovery Form

    Share your goals, stage, challenges, and what you’re looking for. This replaces discovery calls and ensures I fully understand your needs.

  • Schedule a Call

    I will review your form and if it's a strong fit, we will schedule a call to align on goals, and determine the right structure for our parternship.

  • Proposal

    I will put together a tailored proposal, You’ll get a clear roadmap of work, timelines, deliverables, and pricing for working together.

  • Begin our Partnership

    I step in as an extension of your team to align on priorities, and lead the execution of a strategic plan designed to move your business forward with clarity and momentum.

Fill out Discovery Form