Google to Diagnosis: Building Trust Through Stories

Interview with Jesse Fiest

In today’s episode, we’re exploring how to prioritize content topics in healthcare—starting with what patients search for first and guiding them through every stage of their journey. Joining me is Jesse Feist, a healthcare marketing leader with over a decade of experience in content strategy, patient engagement, and SEO. Jesse has spent her career helping healthcare brands connect with patients in meaningful and impactful ways.