Marketing magic happens when data fuels creativity—but how do you strike the perfect balance? How do brands predict trends before they fade? And what’s the secret to crafting high-performing campaigns that actually convert?
To break it all down, I’m joined by Scott Frost, a marketing powerhouse with 15+ years of experience across agencies, brands, and partners—including Adidas, Chubbies, and Solo Brands. Now leading consumer analytics at Eli Lilly, Scott has mastered the art of moving at the speed of culture, using data to drive both brand building and performance marketing.

Melissa Rosenthal believes that brands shouldn’t just rent space in media—they should own it. OutLever, her latest venture, bridges the gap between traditional media authority and B2B brand leadership, enabling companies to establish themselves as industry news sources. Rather than relying on fleeting ad partnerships, brands can invest in content that builds long-term credibility and trust.