Why Borrow Authority When You Can Own It? The Future of Brand Content
Melissa Rosenthal believes that brands shouldn’t just rent space in media—they should own it. OutLever, her latest venture, bridges the gap between traditional media authority and B2B brand leadership, enabling companies to establish themselves as industry news sources. Rather than relying on fleeting ad partnerships, brands can invest in content that builds long-term credibility and trust.
From Likes to Loyalty: How to Build a Social Media Strategy That Actually Works
Social media is where brands come alive, communities thrive, and trends either take off or flop spectacularly. I recently had the pleasure of speaking with Lauren Freund, Social Media Manager at Canva, about how brands can truly master social media for growth. With experience in digital marketing and community engagement, Lauren has perfected the art of turning likes and shares into meaningful connections and business growth.
The Future of AI: Ethics, Innovation, and Practical Applications
AI is no longer just a futuristic concept—it is shaping our daily lives, from optimizing apps to assisting with household tasks. I recently had the pleasure of speaking with Ria Cheruvu, AI Software Architect at Intel and the company’s youngest AI hire at just 14 years old. Now, with a Harvard degree in data science, Ria is a leading voice in AI ethics, innovation, and open-source collaboration.
In our conversation, we explored how AI is evolving, the ethical challenges ahead, and how the next generation will shape the future of technology.
Generative AI: Personalizing the Path to Purchase – Insights from Visa’s Michael Nevski
Generative AI has emerged as a revolutionary tool for businesses striving to connect with diverse audiences. Recently, I had the pleasure of speaking with Michael Nevski, Director of Global Insights for Visa’s Business Economics Insights team, about leveraging AI to transform consumer behavior and marketing strategies. With over three decades of experience, Michael has a wealth of knowledge for marketers navigating this evolving landscape.
Google to Diagnosis: Building Trust Through Stories
In today’s episode, we’re exploring how to prioritize content topics in healthcare—starting with what patients search for first and guiding them through every stage of their journey. Joining me is Jesse Feist, a healthcare marketing leader with over a decade of experience in content strategy, patient engagement, and SEO. Jesse has spent her career helping healthcare brands connect with patients in meaningful and impactful ways.
