How Influencer Marketing is Redefining Trust
Influencer marketing isn’t just for fashion brands and TikTok dance trends anymore. It’s driving measurable impact in some of the most regulated, trust-heavy industries—including healthcare. In this episode of Talk Digital to Me, I’m joined by Keith Bendes, Chief Strategy Officer at Linqia, Forbes contributor on influencer marketing, and co-host of the Creator Economy Live podcast.
With experience helping massive brands like Unilever, McDonald’s, and Pepsi navigate the creator space, Keith has seen it all—and he’s breaking down exactly how and why influencer marketing is changing the game in healthcare.
Disrupting a Legacy Industry: How Bobbie is Redefining Infant Formula
True industry disruption happens when brands challenge the status quo—but how do you truly disrupt a legacy industry? How do you build an authentic brand and scale in the face of challenges?
To break it all down, I’m joined by Sara Ahmed-Holman, Chief Commercial Officer at Bobbie. If you’re unfamiliar with Bobbie, it’s the first mom-founded and led infant formula brand to enter the U.S. market in decades. They’ve been shaking up an industry dominated by giants and proving that mission-driven brands can also be category leaders.
Data Meets Culture: How to Move at the Speed of Trends
Marketing magic happens when data fuels creativity—but how do you strike the perfect balance? How do brands predict trends before they fade? And what’s the secret to crafting high-performing campaigns that actually convert?
To break it all down, I’m joined by Scott Frost, a marketing powerhouse with 15+ years of experience across agencies, brands, and partners—including Adidas, Chubbies, and Solo Brands. Now leading consumer analytics at Eli Lilly, Scott has mastered the art of moving at the speed of culture, using data to drive both brand building and performance marketing.
Why Borrow Authority When You Can Own It? The Future of Brand Content
Melissa Rosenthal believes that brands shouldn’t just rent space in media—they should own it. OutLever, her latest venture, bridges the gap between traditional media authority and B2B brand leadership, enabling companies to establish themselves as industry news sources. Rather than relying on fleeting ad partnerships, brands can invest in content that builds long-term credibility and trust.
From Likes to Loyalty: How to Build a Social Media Strategy That Actually Works
Social media is where brands come alive, communities thrive, and trends either take off or flop spectacularly. I recently had the pleasure of speaking with Lauren Freund, Social Media Manager at Canva, about how brands can truly master social media for growth. With experience in digital marketing and community engagement, Lauren has perfected the art of turning likes and shares into meaningful connections and business growth.
The Future of AI: Ethics, Innovation, and Practical Applications
AI is no longer just a futuristic concept—it is shaping our daily lives, from optimizing apps to assisting with household tasks. I recently had the pleasure of speaking with Ria Cheruvu, AI Software Architect at Intel and the company’s youngest AI hire at just 14 years old. Now, with a Harvard degree in data science, Ria is a leading voice in AI ethics, innovation, and open-source collaboration.
In our conversation, we explored how AI is evolving, the ethical challenges ahead, and how the next generation will shape the future of technology.
Generative AI: Personalizing the Path to Purchase – Insights from Visa’s Michael Nevski
Generative AI has emerged as a revolutionary tool for businesses striving to connect with diverse audiences. Recently, I had the pleasure of speaking with Michael Nevski, Director of Global Insights for Visa’s Business Economics Insights team, about leveraging AI to transform consumer behavior and marketing strategies. With over three decades of experience, Michael has a wealth of knowledge for marketers navigating this evolving landscape.
Google to Diagnosis: Building Trust Through Stories
In today’s episode, we’re exploring how to prioritize content topics in healthcare—starting with what patients search for first and guiding them through every stage of their journey. Joining me is Jesse Feist, a healthcare marketing leader with over a decade of experience in content strategy, patient engagement, and SEO. Jesse has spent her career helping healthcare brands connect with patients in meaningful and impactful ways.
