Breaking the Algorithm with Humor: Making LinkedIn Weird
Data analytics might not sound like the recipe for viral content — unless you’re Bill Yost. A longtime Google and Netflix analytics pro turned chronic LinkedIn poster, Bill has built a following by mixing sharp industry insight with humor, relatability, and a little bit of chaos.
In this episode, we talk about finding your creative lane, the unexpected pros and cons of going viral, building a community that’s deeper than your follower count, and why your “niche” might not be as narrow as you think.
Building Social Media into a Business Driver: Strategy, Scale, and Staying Sane
When social media first appeared on the marketing scene, few saw it as a legitimate business driver. For Robyn Nissim, it wasn’t just a new channel — it was a blank canvas to create impact. In this episode, I sat down with Robyn, a LinkedIn Creator, content strategist, and fractional VP of Social, to talk about turning “just vibes” posting into measurable business results, scaling processes, building brand voice, and keeping your sanity in an industry that never stops moving.
Creating Content That Actually Connects: Building Brand, Business, and Balance
In a feed flooded with short form videos, viral trends, and “growth hacks,” content creation can feel like a never-ending chase. But what if the real secret to success isn’t in the gimmicks, but in creating meaningful connections?
In this episode, I sat down with Daniel Kading LinkedIn Top Voice, content creator, and founder of a thriving creative studio to talk about the state of short form video, personal branding, building a creative business, and staying mentally grounded while doing it all.
The Power of a Pause: Redefining Success on Your Own Terms
For high achievers, identity and career often become one and the same. The titles, the companies, the accolades—it all starts to define who we are. But what happens when you hit pause? Not for a vacation, but a true step back to reevaluate what success really means?
Breaking Free: How to Overcome Imposter Syndrome and Own Your Career Growth
We’ve all had those moments where we wonder, “Do I really belong here? Am I doing a good enough job?” Imposter syndrome is real, and it’s holding way too many high achievers back from getting promoted, stepping into leadership, and getting paid what they’re worth.
Today, I’m joined by Rachel Lounds, an executive and career coach who has helped countless professionals silence their self-doubt, build unshakable confidence, and finally break through to the next level in their careers.
If you’ve ever felt like you’re one mistake away from being “found out” or that your success is just luck or timing, this episode is for you. Rachel is here to call BS on imposter syndrome and give you practical, no-fluff strategies to step into your power at work.
How Influencer Marketing is Redefining Trust
Influencer marketing isn’t just for fashion brands and TikTok dance trends anymore. It’s driving measurable impact in some of the most regulated, trust-heavy industries—including healthcare. In this episode of Talk Digital to Me, I’m joined by Keith Bendes, Chief Strategy Officer at Linqia, Forbes contributor on influencer marketing, and co-host of the Creator Economy Live podcast.
With experience helping massive brands like Unilever, McDonald’s, and Pepsi navigate the creator space, Keith has seen it all—and he’s breaking down exactly how and why influencer marketing is changing the game in healthcare.
Disrupting a Legacy Industry: How Bobbie is Redefining Infant Formula
True industry disruption happens when brands challenge the status quo—but how do you truly disrupt a legacy industry? How do you build an authentic brand and scale in the face of challenges?
To break it all down, I’m joined by Sara Ahmed-Holman, Chief Commercial Officer at Bobbie. If you’re unfamiliar with Bobbie, it’s the first mom-founded and led infant formula brand to enter the U.S. market in decades. They’ve been shaking up an industry dominated by giants and proving that mission-driven brands can also be category leaders.
Data Meets Culture: How to Move at the Speed of Trends
Marketing magic happens when data fuels creativity—but how do you strike the perfect balance? How do brands predict trends before they fade? And what’s the secret to crafting high-performing campaigns that actually convert?
To break it all down, I’m joined by Scott Frost, a marketing powerhouse with 15+ years of experience across agencies, brands, and partners—including Adidas, Chubbies, and Solo Brands. Now leading consumer analytics at Eli Lilly, Scott has mastered the art of moving at the speed of culture, using data to drive both brand building and performance marketing.
Why Borrow Authority When You Can Own It? The Future of Brand Content
Melissa Rosenthal believes that brands shouldn’t just rent space in media—they should own it. OutLever, her latest venture, bridges the gap between traditional media authority and B2B brand leadership, enabling companies to establish themselves as industry news sources. Rather than relying on fleeting ad partnerships, brands can invest in content that builds long-term credibility and trust.
From Likes to Loyalty: How to Build a Social Media Strategy That Actually Works
Social media is where brands come alive, communities thrive, and trends either take off or flop spectacularly. I recently had the pleasure of speaking with Lauren Freund, Social Media Manager at Canva, about how brands can truly master social media for growth. With experience in digital marketing and community engagement, Lauren has perfected the art of turning likes and shares into meaningful connections and business growth.